In
the current times, the topic of demonetization has been gaining a lot of momentum. For
those who do not know, demonetization is the process in which the currency is
no longer considered as a legal tender by the law of that country. So, it is like
a country banning its own currency; it could be done for a number of reasons,
such as- to introduce a new currency with the same value, or to fight against
black money and corruption.
A lot is being said about the benefits and demerits of the
present demonetization act in
India. Through this piece of writing, we will try to understand the effect of demonetization
on the Pharma industry, if any.
INFLUENCE OF
DEMONETIZATION IN THE PHARMA SECTOR OF INDIA:
It is very well known that cash is used quite a lot in the
Pharma business, particularly as bribe. Big Pharma companies make use of cash transactions in order to
get a hold of the market. Initially, it was difficult for the small Pharma
companies and the entrepreneurs to stand a chance against the big players. But,
after the demonetization act has come into effect, the big companies are
struggling to maintain the flow of cash for bribing their clients. As a result
of it, the entrepreneurs or new players have found a new ground for
competition. Demonetization has certainly provided a lot of advantage to the new Pharma companies.
Another way in which demonetization is going to affect Pharma
sector is related to the rates of medicines. Since most of the
transactions now are going to take place via online and banks, therefore the
amount of profit made cannot be kept hidden by the pharma companies and
stores. So, it will certainly discourage the Pharma stores to charge more from
the customers. In addition, demonetization will also bring in the habit of
maintaining legal invoices as well as bills.
We all know that how Pharma companies and distributors try to keep the doctors
happy by offering benefits on regular basis, usually in the form of gifts,
tours, etc. With the inception of demonetization, this habit of influencing the
doctors for generating prescription will no longer is going to flourish. So, it
will certainly provide the smaller companies to compete in the market in a
better way.
Better regulation of the Pharma market has also become possible
with the effect of demonetization. As more fluidity will take place in banking
transactions, the government will be able to have a better regulation over the
pharmaceutical market. This will give rise to a less corrupted
Pharma market. At the same time, with the implementation of new rules and
regulations, the prices of expensive medicines will also slash down, which in
turn will benefit the common man.
So, there are tons of benefits associated with the
demonetization of the Indian
Pharma sector. With the passage of time, more smoothness will be brought into
it. Overall, it will be advantageous for the customers as well as for the new
Pharma companies.
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