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Monday, 27 November 2017

Pharmaceutical MBA – Scope and Future in Pharmaceutical Industry

Pharmaceutical MBA – Scope and Future in Pharmaceutical Industry:   


MBA in Pharmaceutical is a good option in front of you after completing the  four year pharmacy course.  If you have an aptitude to pursue the pharmaceutical management and build your career in various domains of the industry, then surely the course in Pharmaceutical MBA  will help you and take you forward in the Pharmaceutical industry

Pharmaceutical MBA colleges in India:

There are various institutes who offer Pharmaceutical MBA courses in India. Some of the good colleges in India who are offering the courses are :
  1. NMIMS University, Mumbai
  2. SIES  Mumbai- offers PGDBM in Pharmaceutical MBA
  3. NIPER ,Mohali (Punjab)
  4. D.Y. Patil Insitute of Management,Mumbai
  5. IIHMR   Jaipur
  6. JamiaHamdard, New delhi

Scope and future of MBA Pharma:

Let me take you through some of the facts of Indian Pharma Industry:
  1. The Indian pharmaceutical market (IPM) is valued at 72,069 crore($15 billlion)  in 2013 as against 65,654 ($ 13 billion)crore INR in 2012 
  2. Pharma exports from India are forecasted to increase more than two folds over the next five years . During 2013-2015, opportunities on account of patent expiries will amount to around $ 125 billion creating a large opportunity for Indian Pharma industry
  3. Accounts for over 10 per cent of global pharmaceutical production
  4. Over 60,000 generic brands across 60 therapeutic categories
  5. Manufactures more than 400 different APIs
These numbers in itself tells a lot about the opportunities which the Indian Pharmaceutical industry is providing .The industry not only needs highly qualified researchers, chemist, technical people but also requires skilled managers who can take the industry forward  by managing and taking the complex decisions which are imperative for the growth of the industry
The Pharmaceutical MBA course is oriented towards the development of  graduates(Pharmacy,life science, others)  into a well skilled managers groomed for Pharmaceutical industry in the field of:
  1. Sales & Marketing-which grooms the people for taking a challenging role in Sales  andProduct management .The career in product management starts from having an hands on experience in sales. All the companies want their managers to have ground experience in sales .So the companies will have a basic sales tenure ranging from 6- 18 months. The sales experience not only provides the hands on experience but also provides a view point to understand the nuances of the marketing strategies.
  2. Consultancy/ Project management: This grooms the students to enter the world of consulting to the life sciences industry. These projects could be related to regulatory compliance, clinical trial management, IT Management(development of Pharma specific tools and softwares) , sales & marketing projects into various domains including digital marketing, patient management etc. Ex: Infosys, Indegene,Wipro,HCL etc.
  3. Business development: This  could depend from your role in Licensing/Acquisitions, Portfolio development, Sales, Client acquisition, lead generation .It requires  use of the analytical skills and negotiation skills.
  4. Market research: With every company decision being based on market data (company performance, new product launches), research opens a wide field for the students. Example includes IMS, AIOCD Awacs, Pharmarc etc
  5. Market analytics: Analytics involves the decision making in various departments of pharma industry  based on the data available to the managers. This decision making could be with respect to product performance, sales forecasting, product portfolio management or risk management. The field provides an immense potential if a student has an interest in analytics and has a knack of data crunching.
Fee structure : The fees structure  may range from 2 lac to 8 Lac depending upon the type of college you are planning to enroll into
What are the salary expectation after MBA-Pharma ??
You can expect the salary packages ranging from 3 – 12 lac .However it depends from recruiters to recruiters and also from college to college
It is not only the course which will take you forward in the industry but it’s always important to take a genuine interest in the subject to excel and grow in Pharmaceutical industry.

Sunday, 5 November 2017

15 Tips To Convince Doctor To Prescribe Your Medicine:

15 Tips To Convince Doctor To Prescribe Your Medicine:
What to say about product so that doctor prescribes your products to patients. For that 5 tips to convince doctor to prescribe your medicine.

You may wonder how someone convince a doctor in just short period of time of 5 minutes. i have seen such medical representatives who have the ability to convince any doctor in just 5 minutes and doctors starts to prescribe their medicines. I talked to such medical representatives and have some points for you so that you can also convince any doctor to prescribe your medicine. It takes home work yes when i talked to them they told me how they did their homework before talking to any doctor and result was amazing. So below there are 5 tips for you to convince doctors:



Doctors give only 5 minutes.

Yes i know as medical representative doctors give you only 5 minutes and in such short period of time you have to convince your doctor so that he prescribes your medicine to the patients. So what to speak and how to speak in those 5 minutes we will know it below.

Gather Information about your company:

First gather all the detailed information about your company.

Extract 5 achievement of your company like:-

(1)  Any award given to your company.
(2)  Approved with ISI Certificate.
(3)  No. of offices in country.
(4)  Total No. of workers.
(4)  Total No. of depos.
(5)  Total no. of products in market.

NOTE:-Now list them into piece of paper.



Gather Detailed information about your product.

For example if you are talking to a doctor about glucose then collect all information related to glucose first because doctor may ask you about glucose.

In my case all the doctors asked something about my products.

Now Collect all the good things about your product For example if glucose is my product than i will collect this information:-

·                     Ingredients of glucose.
·                     Effect of glucose on patients.
·                     Side effects of glucose.
·                     How many doctors have prescribed this products.
·                     Weight of product(Many medical representatives do not know what is the weight of their product).


NOTE:-Write it down on the piece of paper.

Competitive Analysis:

Now if you are a medical representative then you have surely faced this situation when doctors talk about similar medicines when you promote your medicine.so before meeting any doctor do your homework for your competitor.

(1)   Know who is your competitor.
(2)   What are the rates of that product.
(3)   What is the weight of that product regarding to manufacture price.
(4)   Compare your product with weight and price.
(5)   Check out the ingredients of your competitor product and figure out which is harmful for patients.
(6)   Compare your product does that also contain that ingredients.
(7)   Collect information about competitor's company.
(8)   Total no. of depos,workers,product availability,company background and number of products.
(9)   Do they have any certificate.
(10) Any frauds about that company.

Note:- Write down all the points on paper.

Final Worksheet and action plan:

Now write down all the information on one paper like this:-

(1)Achievement of company

      Above 5 points

(2)Your Product Details

     Above 5 points

(3)Your competitive analysis

     Above 10 points


Now just memorize it many times and when you go for a meeting with a doctor now recall those 15 points and just speak them . you will be amazed to see that doctors will start to prescribe your medicine. These are the best tips to convince doctors and believe me to see the results. Because you have all the information related to your company, your products and your competitor. And these are enough to impress and convince your doctor to prescribe your medicines.