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Thursday, 20 April 2017

How to manage staff and other pharmacy colleagues:

How to manage staff and other pharmacy colleagues:
Most pharmacy jobs will involve managing other people to some degree. Ailsa Colquhoun finds out how to get the most from those around you.
A good manager discusses ideas before a project is initiated and encourages the key stakeholders to have their say and give feedback
Many pharmacists in a variety of sectors have to take on some management responsibilities, even if their job title does not explicitly state “manager”. Pharmacists regularly have to interact with other members of staff, including counter assistants, pharmacy technicians and other healthcare professionals, and often have to delegate tasks or offer support.
Locums and newly registered pharmacists in particular may struggle with management responsibilities. Delegating tasks to other members of staff at different levels of seniority may present a challenge but it is an important skill to master, especially if pharmacists are called upon to boost the delivery of clinical services or introduce a new service.
Tip 1: Support junior colleagues
All employees will encounter daily problems as they perform their work. A good manager will help junior staff to solve problems, for example, by securing extra resources where possible. Additionally, he or she will also support staff to help themselves, by giving them the time and resources to grow into a new role. Junior staff may also need to be directed to these resources and, if they do not use them, they may need to be reminded that their managers cannot or will not be available to sort out every challenge. A good boss does not allow him or herself to become the ‘nanny’ — instead, staff should be empowered to manage and lead themselves, according to Catherine Duggan, director of professional development and support at the Royal Pharmaceutical Society.
Inspiring through trust
Will Farmer, now of Exminster Pharmacy in Exeter, was awarded the title of Numark pre-registration pharmacist of the year in 2011 for a ‘Bits and bobs’ campaign, which raised awareness of self-examination for testicular and breast cancer among young men and women aged 18–30 years.
To achieve the aims of his campaign, Farmer had to involve other pharmacists and healthcare professionals, as well as have the confidence to speak on local radio stations, despite still being a trainee. “A good manager learns to discuss ideas before they start and encourages the key stakeholders to have their say and feed back,” he says. “It is a good idea to be respectful of people already in-situ but you also have to have confidence in your own opinion, even if you are very new. The trick is to be respectful and to inspire through trust rather than control.”
Farmer says he found it helpful to reflect on and evaluate his ideas. “If it turns out to be stupid idea you can learn from that,” he adds.
In early 2013, Guy’s and St Thomas’ Hospital decided to repatriate immunosuppressant prescribing for renal transplant patients (from NHS England, which assumed this responsibility in April 2013) as a way to improve patient care and achieve cost savings through measures such as switching to generic prescribing. Lucy Galloway, now the lead pharmacist for renal, transplant and urology at Bart’s Health NHS Trust, says the project she led was initially met with resistance from all parties — including consultants, clerical staff and patients — but that by taking the time to communicate the vision for the project and acknowledge concerns, all parties came together to help drive the change forward. “Management alone may be enough to deliver operational targets, but it won’t be able to respond to changing needs of patients and staff,” she says. “As healthcare professionals, we need to drive change that improves the quality of care, and this needs to be a shared vision.”
Tip 2: Improving things is not someone else’s job
It is everyone’s job to improve patient care – not just the manager’s. Any staff member can share a good idea. Having enthusiasm, positivity and a can-do attitude is a good way to inspire others to get involved. Understanding the challenges of other people’s roles can help ensure that your ideas come across as realistic and practical, says Galloway.
Challenging perceptions
Jo Kember, who is now a locum following a long career as a branch manager, says incoming pharmacists should take some time to assess each new pharmacy to find out what its needs are and to be prepared to add value when required. To do this effectively, individuals should not have preconceptions about the practice — “No two pharmacies are the same,” Kember remarks.
In her experience, in some practices the pharmacist will be there for their pharmacy expertise but in others the pharmacist is needed to lead. “There will be different attitudes and team abilities in each and, if you misunderstand the pharmacy’s agenda or culture, the danger is that you just become a square peg in a round hole,” she explains.
The need to meet targets may also prevent staff from focusing on the wider clinical reasons for services such as medicines use reviews or the new medicines service, to give examples from community pharmacy. Link-selling in retail can be seen simply as a way to increase customer spend but, in fact, it may be a timely prompt to buy a forgotten, needed item. According to Robbie Turner, chief executive officer of Community Pharmacy West Yorkshire, the key is to reframe the discussion inside a context of patient care, rather than commercial gain.
Tip 3: Don’t be bossy
Managers should see their staff as business partners who can help them accomplish management goals. They should consider suggestions and complaints from staff, and have empathy with those who are struggling, says Kember.
Re-engaging the team
Following an organisational reconfiguration several years ago, the pharmacy service at West Herts Hospitals NHS Trust was struggling to provide efficient, joined-up services across its new three-site structure. The service appeared fragmented and the team was demoralised and tired.
The task of reviving and reconnecting the team to improve services and achieve a better experience for staff and patients fell to chief pharmacist Martin Keble. One of the first things he did to tackle the problem was to invite staff to take part in an open ‘tell it as it is’ discussion. There, staff could share their feelings — they were frustrated and felt undervalued, disconnected and isolated.
Keble took staff feedback on board and ensured that, where possible, additional investment in resources was secured. Time was also taken to help the staff members understand the trust’s ‘vision’ for pharmacy services over the following three years and their role within that vision. Keble believes that communication is vital in bringing staff along with you. “I have learnt that you can never discuss the change with staff too much,” he says. Keble recommends involving staff from an early stage, getting input from a variety of sources and using language that staff understand. “Junior staff may switch off if given a 20-page document including the word ‘framework’,” he says. “My experience is that pharmacy staff like to know the context of the change that is being managed.”
Overall, the effort has been worth it: the new dispensing robot now realises maximum return on investment; medicines reconciliation within 24 hours is up to 91% (from 64% in 2010) and pharmacy waiting times have halved. Importantly, staff have regrouped and are themselves leading improvement initiatives, buoyed by better working relationships. Staff are more satisfied and the pharmacy department enjoys a much higher and more positive profile in the trust. Summarising the experience, Keble says: “It has been a long journey that has required a willingness to transform.”
Tip 4: Give credit for a job well done
People like to feel valued and acknowledged for their contribution. Turner emphasises that, irrespective of your managerial status, you will achieve more support from your colleagues if you willingly recognise good performance, readily say ‘well done’, and often publicly credit your colleagues’ work.


3 Successful Pharma Sales Strategies:

3 Successful Pharma Sales Strategies:


The 3 Most Successful Pharma Sales Strategies
Changes in the Pharmaceutical sales model have forced Global Pharmaceutical Sales Leaders to invest in new selling strategies in recent years. However, many of these New Commercial Models (NCMs) are not proven to produce success.
An area of uncertainty for Pharma sales strategies is the decline of the previously successful, tactical, sales rep to doctor model.
EVOLVING OLD STRATEGIES by implementing Key Account Management has proven successful.
However, more and more resources are being allocated to novel methods of reaching customers, despite no clear and proven ROI for these activities.

BARRIERS TO CHANGE
Pharma had now realized that old tactical sales strategies are not effective in a new, changing marketplace. Subsequently, results from this survey show that the Pharma Industry is saturated with new sales and marketing strategies and tactics, at various stages of implementation.  However, the effectiveness of these NCMs is hampered by a resistance to change.
It has been noted that many companies have simply tweaked their old models to adapt to a changing market in place of implementing new strategies, full commitment and buy in to NCMs is crucial for success. For example...
KEY ACCOUNT MANAGEMENT has been proven successful when implemented correctly, however:
75% of respondents agree Pharma mainly repurposes the traditional sales rep model toward account management, without any real change.

NEW MODELS TESTED:
  • KAM
  • CLINICAL SALES FORCE
  • PATIENT/PHYSICIAN PORTALS
  • SOCIAL MEDIA
  • DYNAMIC CHANNEL MANAGEMENT
  • PRODUCT/ BUDGET OUTCOME MODELS
  • PRODUCT SPECIFIC VALUE ADDED SERVICES
  • ABOVE THE BRAND SERVICES
  • JOINT RESEARCH/ ANALYTICS WITH PAYERS & PROVIDERS
  • DISEASE MANAGEMENT SERVICES
  • INNOVATIVE PRICING & CONTRACT STRUCTURE
We can see many NCMs are being tested, but what is proving to be successful for Pharma companies?

MOST SUCCESSFUL STRATEGIES:
1.    KAM FOR INSTITUTIONAL PROVIDERS
2.    CLINICAL SALES FORCE
3.    SERVICE REP MODEL
KAM strategies for institutional providers, clinical specialist led sales forces and service rep models were ranked most successful. Almost ALL respondents have put in place some form of KAM strategy focused more on B2B interactions.
LEAST SUCCESSFUL STRATEGIES:
1.    SOCIAL MEDIA
2.    PATIENT PHYSICIAN TOOLS
3.    DIGITAL TOOLS MIXED RESULTS
Respondents said Social Media is the least successful strategy implemented.
MIXED RESULTS:
Above the Brand Services & Joint Research/ Analytics had mixed results and saw nearly equal levels of satisfaction and dissatisfaction. It was also found difficult to measure ROI of these content approaches, a problem prevalent with digital tools.

RETURN ON INVESTMENT:
Lack of measurable ROI is a common problem reported for NCMs, especially digital and content tools. Respondents stated that digital tools have a troubling lack of focus in their application as well as "meaningful benchmarks to assess success."

WHAT'S NEXT?
Results show that execs will continue investing in digital tools, despite the apparent lack of success and difficulty of measurement. 65% expect to increase digital interactions, with support centred on digital tools.
83% SAID THEY EXPECT TO FURTHER RESTRUCTURE THEIR COMMERCIAL MODEL IN THE NEXT 2-3 YEARS.

KEY TAKEAWAY:
"One first step we would recommend—it is for companies to fully embrace the alternative personal selling or KAM methods, if they have not already or if they've done so in a way that's not delivering on the expected value. It will be critical to continue evolving the capabilities here—including targeting tailored value propositions, fostering organizational alignment, and ensuring a better fit with local selling strategies.”



Dilip Shanghvi's success: From a start-up to India's largest drug maker:

Dilip Shanghvi's success: From a start-up to India's largest drug maker:

Dilip Shanghvi founded Sun Pharma in 1983 with a two-man marketing team and a small manufacturing facility.
Image: Sun Pharma’s corporate office. Photograph, courtesy: Sun Pharma

The change in India's patents regime in 1970 to process patents gave rise to dozens of drug companies in the country, but few can match the pace of Sun Pharmaceutical Industries.

From a start-up 30 years ago selling niche products, it is now India's largest and most valuable drug maker and set to become the world's fifth largest generic pharmaceuticals company after its acquisition of rival Ranbaxy Labs. 
Sun Pharma's rise can only be compared with technology companies, where winners tend to take all. A challenger till a decade ago, Sun Pharma is now more valuable than the combined market capitalisation of its next three competitors in India. 
Image: Dilip S Shanghvi, Sun Pharma's low profile boss.
Photograph, courtesy: Sun Pharma

The man behind this success is Dilip S Shanghvi, Sun Pharma's founder and managing director.

Among the most low-profile pharma bosses in India, he founded Sun Pharma in 1983 with a two-man marketing team and a small manufacturing facility to make psychiatry drugs and capsules at Vapi, Gujarat. Since then it has been a story of small victories adding up to a big win. 
In the 1980s and 1990s, when his bigger Indian rivals were taking on multinational drug makers in established categories with assistance from India's new patents regime, Shanghvi focused his attention and meagre resources on creating a portfolio of niche generic drugs that were not a priority for others because of their low revenue potential.

Shanghvi was not bothered about the immediate size of the market as his eyes were fixed on the fat margins these least contested categories provided and their long-term potential in a fast-growing economy like India. 
Image: Less competition translated into higher margins. Photograph, courtesy: Sun Pharma

Historically, anti-infectives' (drugs used for treatment of infectious diseases) and gastrointestinal therapies have been the biggest revenue drivers for the Indian pharmaceuticals industry.

But these categories are dominated by the Indian arms of multinationals which have been in the market for decades or old Indian drug makers such as Cipla and Ranbaxy. Besides, this market is dispersed nationally and success requires big upfront investment in marketing, sales and distribution. 
Rather than fight domestic and foreign incumbents in the then large therapies, Sanghvi focussed on speciality and chronic therapies such as psychiatry, cardiovascular, neurology, oncology and dermatology. 
The revenue opportunity was small to begin with, but less competition translated into higher margins that provided Sanghvi the resources to reinvest in the business. Sun Pharma began to attain volume and value leadership in many of these therapies.

Image: Sun Pharma has earned an operating profit of Rs 45 for every Rs 100 of revenue. Photograph, courtesy: Sun Pharma

As urbanisation grew lifestyle ailments became more prominent, allowing Sun Pharma to grow faster. In contrast, the incidence of infectious diseases declined with improvement in hygiene and standards of living. 
Shanghvi was also one the first drug bosses to see through the maze of complexity in India's patent regulations, product approvals, price controls and compulsory licensing.

He chose instead to focus on patients and doctors in the same manner a consumer goods company would do. This meant focusing on brands, pricing strategy, and a sales and distribution network. 
This winning formula shows in Sun Pharma's numbers. In the past three years, Sun Pharma has earned an operating profit of Rs 45 for every Rs 100 of revenue.

This is much higher than what peers like GSK Pharma (Rs 34.3), Dr Reddy's Lab (Rs 24.5) and Cipla (Rs 26) earn from their operations. 
Image: Shanghvi is most open to using mergers and acquisitions (M&A) to grow faster . Photograph, courtesy: Reuters

Sanghvi used Sun Pharma's superior profitability to crank up the growth engine through strategic acquisitions, first in India and then in the US, the world's largest market for generic drugs.

This enabled him to scale up fast and plug gaps in his arsenal: be it products, brands, manufacturing footprint or market reach.

Starting in 1996, when it acquired the bulk drug plant of Knoll Pharma, Sun Pharma completed 17 acquisitions besides a joint venture with MSD, one the world's top pharmaceuticals companies, for product marketing in emerging markets. 
And now it is close to acquiring Ranbaxy in the largest drug industry deal in India. 
Among his peers, Shanghvi is most open to using mergers and acquisitions (M&A) to grow faster, but he has always been conscious of Sun Pharma's bite size and the price of the acquired asset. 
Image: Sun Pharma completed 17 acquisitions besides a joint venture with MSD. Photograph, courtesy: Sun Pharma

Intangibles such as goodwill and patents that are created while accounting for M&As in the balance sheet, make up for only 36 per cent of Sun Pharma's gross block, against 46 per cent for Dr Reddy's Labs, which has a similar growth strategy. 
The financial conservatism is visible in the Ranbaxy acquisition as well. The all-stock deal will double Sun Pharma's revenues at a cost of eight per cent dilution in equity and earning per share. This will be more than taken care off by savings that will accrue by eliminating duplication within the combined entity. 
Sanghvi was also quick to understand the business implications of rising life expectancy, especially in North America and Europe, the world's two biggest drug markets. People are not only living longer than their parents but they are also taking more pills for longer, especially for lifestyle ailments. 
With the cost of medicines threatening to go through the roof, an increasing number of doctors, patients and governments (where health care is universal and publicly funded) prefer generics over expensive patented drugs.

Image: biggest challenge for Sun Pharma will be to protect its newfound leadership . Photograph, courtesy: Sun Pharma

Sun Pharma logged into this opportunity through a series of strategic acquisitions and investment in branding, marketing and sales, and distribution in all key markets across the globe. 
Going forward, the biggest challenge for Sun Pharma will be to protect its newfound leadership without diluting its value and profit leadership in the industry. It will not be easy.

So far in his career, Shanghvi was a challenger trying to make space in an industry dominated by larger and well-established incumbents. 
Now Sun Pharma has become an incumbent with about nine per cent market share in India after its merger with Ranbaxy. 
Bigger market share has also translated into greater regulatory scrutiny of Sun Pharma's manufacturing and marketing practices. Recently, the company received a warning from the US Food and Drug Administration over its manufacturing practices. 
Sun Pharma is also under investigation by the US Congress over allegations of overcharging. The US accounts for nearly three-fourths of Sun Pharma's consolidated revenue. 
The immediate task for Shanghvi will be to turn around the operations of Ranbaxy and restore the US regulators' confidence in his processes and products.

Sunday, 16 April 2017

MANAGMENT SKILLS REQUIRED IN PHARMA INDUSTRY

Are you a manager or a leader?
 While it would seem that both managerial and leadership roles require the same qualities, industry expert Ama Verdi-Ashton uses her years of experience to discover whether you’re more like Barack Obama or David Brent.
The answer to this question will depend on the sort of environment you currently manage in or have done previously. Firstly, where did you progress into the role of a manager? An autocratic, task driven company that is concerned with call rates, coverage and frequency with a focus on the bottom-line will produce managers. Tasks, activities, coverage and frequency, and all the other parameters that drive towards increasing the bottom-line, are most certainly imperative to the success of a manager.
But why do certain people want to be a leader instead of simply a manager? The urge to become a leader comes from the knowledge that inspirational figures take people on journeys with them – whether it’s a human rights crusade or simply through difficult projects or periods at work. Nelson Mandela, Martin Luther King and Winston Churchill are just a few from the 20th Century. It’s known that the ability to inspire teams of staff in this way will not only result in peak performance but the greatest job satisfaction one can ever feel within the workplace.
  
                                           
The difference in pharma
In the pharmaceutical industry a leader will inspire staff to achieve the best call rates possible. A leader will empower workers to find ways to achieve the best coverage and frequency. A leader is someone who knows where to go and others follow because they want to, not because they have to. They forge new frontiers. Leaders are concerned about motivating others. They set corporate direction and layout plans for meeting or exceeding last year’s goals. They create possibilities through people. Managers, however, are concerned with ensuring the goals of the organisation are met. They have the position in the organisation that gives them the authority to accomplish objectives through others. They are excellent enforcers of established rules. In my experience, being a manager goes hand in hand with being a leader. The two must co-exist. Management skills are a subset of leadership skills – you cannot have one without the other. The only difference is in how the two approach the job via style and behaviour.
In this article I will concentrate on leadership styles and behaviours, as I believe that through my own experience pharma is good at producing effective managers. The industry naturally disseminates information to managers. Pharma is good at enabling, defining and measuring the success of individuals through facts and figures. Let me concentrate, therefore, on how brushing up on managerial leadership skills will guarantee a team that is inspired, motivated, and looks for opportunities and not limitations: a team that strives for excellence! Paraphrasing the words of Robert Kennedy, “there are those who look at things the way they are and ask why, while leaders dream of things that never were and ask why not?”
Before moving on, let’s see where you stand. Take the quick quiz (figure 3) to see if you are a manager, leader or something slightly different to the two.
Now you have an idea as to where you are, it’s time to start to building trust as a leader. In figure 1 I have highlighted under common capabilities some behaviours that you should embrace and some to avoid.
Different styles
Daniel Goleman wrote in the Harvard Business Review that leaders use six styles, each springing from different components of emotional intelligence. Figure 2 is a summary of the styles, their origin, when they work best and their impact on performance.


Key skills
There are also a number of compulsory qualities that I believe will help to develop individuals into leaders from managers:
· belief in yourself
· create a vision of the future you want for yourself and your team
· have a definite plan
· have integrity, empathy and sympathy
· demonstrate your passion through your enthusiasm.
Also, to move out of management mode and learn how to become an effective leader, educate yourself in the art of leadership. Read books such as Leading Beyond Excellence, by Lisa Williams; attend seminars and training programs geared specifically for leaders; and begin to look at the big picture and to innovate ideas. Eventually, you will find yourself assuming a more prominent role of leadership.
Your leadership success depends on your agreement with Churchill’s observation: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”
Ama Verdi-Ashton has 25 years’ experience in the pharmaceutical industry. Her roles have included hospital representative, head office trainer and 12 years managing primary and secondary care teams, taking her last team to the AstraZeneca Academy, the company’s highest accolade. More recently, Ama has been working as a Training Consultant.


Thursday, 6 April 2017

RESEARCH INSTITUTE HIRING CANDIDATES FOR PHARMACOVIGILANCE JOBS

Job Description:

    The Pharmacovigilance (PV) Officer is required:
    * To perform Individual Case Safety Report (ICSR) quality control (QC)
    * To close processed ICSRs
    * To report spontaneous ICSRS to Health Authority - create hard copy template for the PV Associate
Salary: INR 2,25,000 - 4,25,000 P.A.
Industry:Pharma / Biotech / Clinical Research
Role Category:R&D
Role:Clinical Research Associate/Scientist

Desired Candidate Profile

    Please refer to the Job description above
Education-
UG:B.Tech/B.E. - Bio-Chemistry/Bio-Technology, Biomedical, Nuclear, B.Sc - Any Specialization, Bio-Chemistry, Biology, Botany, Chemistry, Microbiology, Nursing, Zoology, B.Pharma - Pharmacy, BDS - Dentistry, MBBS - Medicine
PG:M.Tech - Any Specialization, Bio-Chemistry/Bio-Technology, Biomedical, Nuclear, MS/M.Sc(Science) - Any Specialization, Bio-Chemistry, Biology, Botany, Biotechnology, Microbiology, Nursing, Zoology, M.Pharma - Pharmacy, MDS - Any Specialization, Dentistry
Doctorate:M.Phil. - Advertising/Mass Communication, Bio-Chemistry/Bio-Technology, Biomedical, Biotechnology, Chemistry, Microbiology, Pharmacy
Company Profile:
Satsang Research Institute
Satsang Research Institute is a PIONEER Brand in clinical research . Whatsapp your details to 7299999133/9841744393.CLICK HERE FOR DETAILS

HOW TO START PHARMA DISTRIBUTION BUSINESS

Tips to Start a Pharma Distribution Business

The wholesaler link in the drug distribution chain is the pharmaceutical distribution. Pharmaceutical distribution businesses are the ones that purchase medicines from big suppliers such as Merck and Pfizer, then put them to warehouses and distribute them to many pharmacies out there.
Now, if you are planning in opening a pharma distribution business, there are factors for you to think about such as your target market, business plan, great venture, employees, and many others.
Create a business plan. You have to put your outline, your financial info, your financial resources, your marketing strategy, your perspective location, how to set up a website, your business legal structure, number of employees, and so on.
 
Think about your target market, and then pick the perfect location for your business. You can come up with few options, check each of your option and choose the best location wherein it is accessible to streets and highways and where your targeted markets can easily find you.
 
Get the insurance, licenses and permits. Hire employees that you need for your pharma business. You have to hire ones that are knowledgeable with meds and can be keys to your business success.
Advertise your business. There are lots of ways to advertise your business. You can try the ones that are cheap ways to do it. Setting up a website is one of the great ways to advertise your business. There is a way to do it without spending a fortune in it. Just do your research.
 
Putting up a marketing campaign is a good way to make your pharma distribution business grow. For your perspective market knows more about your business and what you offer, you have to work as your own PR manager. You can make use social media sites such as Facebook and twitter. There are millions of individuals who are making use of these sites and participating with the games that these sites entails you.
 
You need to calculate the business gross margin. You’ll be able to determine the efficiency of your business by looking through the costs and understanding cost of goods sold. You have to see to it that you increase the profit margins, you can do this by purchasing in bulk, having a long term contract with supplier for lower cost and so on.
 
You have to do your research regarding your competitors. You have to find what people are telling about them and how they build up their own business. In doing this, you can compare what you have and what you can offer from what they offer. It can be at help to your business if you try your best to be ahead to them. These are few factors that you need to take into account when opening a pharma distribution business.